Google Search Quality Rating Guidelines Demand Usefulness
Dec 16, 2015 ·
28m 22s
![Google Search Quality Rating Guidelines Demand Usefulness](https://d3wo5wojvuv7l.cloudfront.net/t_square_limited_480/images.spreaker.com/original/685a0ddfd06e8270d61082f806cd888c.jpg)
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Description
Digital marketing tactics seem to change with the wind, but the goal remains the same. In October, a newly released set of guidelines gave digital marketers a watchword and goal:...
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Digital marketing tactics seem to change with the wind, but the goal remains the same. In October, a newly released set of guidelines gave digital marketers a watchword and goal: usefulness. Is your website helpful and truly mobile friendly? Does it meet your visitors needs? Hear what BCI staffers including Duane Forrester, Mindy Weinstein and Bruce Clay have to say about the Search Quality Rating Guidelines, plus what they and other industry experts learned in 2015.
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