Google Paid Advertising in 2024 w/ Luanne Marek | builders podcast

Apr 16, 2024 · 33m 41s
Google Paid Advertising in 2024 w/ Luanne Marek | builders podcast
Description

Episode 60: Today's conversation is Luanne Marek, SVP of Media Buying at Centerfield, on the importance of paid advertising on Google, the role of AI in campaign creation and optimization,...

show more
Episode 60: Today's conversation is Luanne Marek, SVP of Media Buying at Centerfield, on the importance of paid advertising on Google, the role of AI in campaign creation and optimization, the impact of privacy changes on Google Ads strategies, and the emergence of Google's new search generative experience. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the sleep habits of famous people, WcDonald's ad campaigns and Spotify tattoos.
 
Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg
 
Sign up for the free b.newsletter: https://www.business.com/b-newsletter/
show less
Information
Author John Busby
Organization John Busby
Website -
Tags
-

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Podcast Cover

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search