Google Paid Advertising in 2024 w/ Luanne Marek | builders podcast
Apr 16, 2024 ·
33m 41s
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Description
Episode 60: Today's conversation is Luanne Marek, SVP of Media Buying at Centerfield, on the importance of paid advertising on Google, the role of AI in campaign creation and optimization,...
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Episode 60: Today's conversation is Luanne Marek, SVP of Media Buying at Centerfield, on the importance of paid advertising on Google, the role of AI in campaign creation and optimization, the impact of privacy changes on Google Ads strategies, and the emergence of Google's new search generative experience. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the sleep habits of famous people, WcDonald's ad campaigns and Spotify tattoos.
Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg
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Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg
Sign up for the free b.newsletter: https://www.business.com/b-newsletter/
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Author | John Busby |
Organization | John Busby |
Website | - |
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