Podcast guest Darren Butter: https://www.kaurifinancial.nz/ Chapters
00:00 Marketing and Lead Generation in Financial Advising 03:49 Building Relationships and Leveraging Referrals 06:22 The Comprehensive Approach to Financial Advice 14:03 Using Google Ads for Targeted Lead Generation 34:25 The Evolution of SEO and the Importance of Valuable Content 36:06 Balancing AI and Human Interaction in Financial Advice 48:37 The Role of Education in Financial Advice 52:18 The Process of Converting Leads 58:36 Challenges of Passing on Marketing Campaigns to Other Advisors 01:03:04 Tracking Metrics for Marketing Campaigns