​Summary

Robin Hoffman, owner of Lovlei Ranch and Hoffman California Fabrics, shares her journey in the fashion industry and the inspiration behind her Western apparel brand. Coming from a family with a long history in the textile business, Robin decided to launch her own brand to offer women high-quality, eco-friendly clothing options. She discusses the process of designing and manufacturing her garments, emphasizing the importance of quality and sustainability. Robin also talks about the joy of seeing her clothing on others and the confidence it brings to women. She invites listeners to check out Lovlei Ranch's online store and visit their booth at the upcoming Dallas market.​

Key Takeaways

• Lovlei Ranch offers eco-friendly, high-quality Western apparel for women.
• The brand focuses on creating timeless pieces that are not part of the fast fashion trend.- Lovlei Ranch prints its fabrics digitally, which is an eco-friendly process.
• The brand aims to give women confidence and encourage them to step out of their comfort zone by wearing prints.
• Lovlei Ranch's garments are made with premium fabrics that feel great and last long.​

Quotes

- "We're starting from scratch, like I said, and go through the pattern process and then through getting the fabrics printed. And that's a huge, it's a long process, so it will usually take us from start to finish, probably at least nine months before you'll ever see something in a store, and usually maybe even a year." - Robin Hoffman

- "When you're wearing black, you don't get a lot of compliments, but when you wear a print, people notice and they're like, 'Oh wow, that is so cute,' even if they might not wear it themselves." - Robin Hoffman


Learn more about Lovlei Ranch here: https://lovlei.com/pages/lovlei-ranch or follow them on your favorite social media platform.

• Facebook: https://www.facebook.com/Lovleilife
• Instagram: https://www.instagram.com/lovleilife
• YouTube: https://www.youtube.com/channel/UC1ibywA_vzDSQkXY0iD25qw