This is the 4th video in a series of "how-to's" in real estate. We will show you how to correctly launch a FARM (the term for a specific area or niche you want to expand in) for agents. I will be the case study! I'm putting my money where my mouth is in this 12-month project. We will look at what I mail when I mail, any contacts, appts, and ultimately the ROI (return on investment) of the FARM! Stay tuned!