In this engaging and insightful video, we sit down with Dr. Imogen Reid, a prominent voice in the automotive industry, to discuss the crucial topic of gender diversity and its impact within the sector. Dr. Reid, who is part of the VACC (Victorian Automotive Chamber of Commerce), sheds light on the pressing need for increased female representation in the auto industry. Throughout our conversation, we delve into various aspects, starting with an overview of the current state of gender diversity in different sectors of the automotive industry. Dr. Reid provides valuable insights into the state of affairs in Original Equipment Manufacturers (OEMs), dealerships, and the aftermarket, highlighting the disappointing lack of progress over the past two decades. We explore the underlying reasons behind this stagnancy, aiming to uncover the obstacles that prevent greater female participation. By analysing the industry's dynamics and culture, we gain a deeper understanding of the challenges that need to be overcome to achieve a more balanced workforce. Looking ahead, we also delve into the potential solutions and opportunities for increased female representation in the auto industry. Dr. Reid offers her expert perspective on the areas where the greatest potential for growth lies and how we can tap into these opportunities to uplift the numbers of women in the field. Furthermore, Dr. Reid provides practical insights on attracting and retaining more women in the automotive industry. By exploring strategies to create an inclusive and supportive environment, she highlights the positive impact this can have on a company's bottom line. Her expertise in this area is invaluable, as she shares best practices and actionable steps that organizations can take to foster gender diversity and drive success. Join us for this thought-provoking discussion with Dr. Imogen Reid as we explore the importance of gender diversity in the automotive industry, the challenges it faces, and the strategies to create a more inclusive and thriving future. Together, let's unlock the potential for change and progress in this dynamic and vital sector.