Future State of Subscriptions | A Comprehensive Look at Subscription Strategies
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Description
Join Matt for this dose of Subscription Prescription as he dives into the current state of subscriptions, as well as what he forsees happening in the future to the online...
show more- Recurring revenue 2:40
- Innovation 4:20
- Opt in or opt out 7:35
- Gamification 9:30
- Build-a-box or build-a-bundle experience 10:20
- Memberships 12:20
- Subscription portals 14:55
- Some examples 18:45
- Interactive emails 19:40
- Retention 21:00
- Passive churn 26:00
- About Matt’s brand 34:00
“Memberships makes it possible for say, $35 a year, or $65, or $100 a year. You’re charging somebody and giving them a ton of value in return, but that really only works with the people that are already really interested in what you’re selling and interested in your brand. Maybe they’re new, maybe they’ve been around a long time, but they’re very interested.” 13:15
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