FTC and Influencer Marketing with Jeffrey A. Greenbaum

Jan 24, 2018 · 54m 49s
FTC and Influencer Marketing with Jeffrey A. Greenbaum
Description

Jeffrey A. Greenbaum, Managing Partner of Frankfurt Kurnit, returns to talk to Bennet about the Federal Trade Commission’s (FTC) increased focus on Influencer Marketing. They discuss a formal request that...

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Jeffrey A. Greenbaum, Managing Partner of Frankfurt Kurnit, returns to talk to Bennet about the Federal Trade Commission’s (FTC) increased focus on Influencer Marketing. They discuss a formal request that the Federal Trade Commission (FTC) investigate and bring enforcement actions related to the practice of non-disclosed advertising through “influencer” user profiles on Instagram.Based on an investigation conducted by Public Citizen and what is clear to anyone who browses popular Instagram profiles, Instagram has become a platform for disguised advertising directed towards young consumers.
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Author WMR.FM
Organization iHeartRadio
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