Have you ever noticed that the wealthiest people in the world are excellent communicators? In the Netflix documentary about Donald Trump, it was said that many of his clients came in with a preconceived idea, and after talking with Trump, they ended up buying what he wanted them to buy. Okay, you can say he's manipulative.

Let me give you another example. Richard Branson, the founder of the Virgin Group. In 1985, Sir Richard Branson began running marketing campaigns that were totally different from what was being done at that time, just to put the Virgin name in every corner of the world.

I'm not saying I have to ride in a hot air balloon at 250 mph between Japan and the Canadian Arctic, breaking the time record just to get my message across. No! Much simpler and less exhausting than that. Just like Shakespeare conveys in his sonnet "The memory of his beloved's love is so powerful that it makes him feel as though he possesses..". So, I just have to use my strengths to make the world listen to me. What are those strengths? Empathy and being genuine.

My sling! We feel the energy when we're around genuine, sincere, and empathetic people. I've had several situations in my life where people enjoyed being with me and I towards them. If I can convey that good energy, why not try it with my teams? I have nothing to lose! That's what I thought, and that's what I did last week. I laid it all out. I communicated everything that I discussed with my colleague at the beginning of January. And let me tell you, it was awesome!