In this episode, Mitch Russo shares his journey from founding TimeSlips in his garage to building an eight-figure business with Tony Robbins and Chet Holmes. Mitch emphasizes the crucial role of sales and the importance of creating a solid company culture. He discusses innovative approaches to business, the significance of persistence and adaptability, and how to turn setbacks into opportunities. Learn from Mitch's experiences scaling companies, building certification programs, and maintaining a vision that drives success. This episode presents valuable insights for entrepreneurs aiming to elevate their businesses.

Five Badass Q&As
Q1: How did you start TimeSlips with just $10,000?
A1: I started TimeSlips in my garage with $10,000 in cash and only raised additional funds within a line of credit. It was challenging, but we focused on creating a revolutionary time-tracking software that filled a significant market gap.
Q2: What role did sales play in your success?
A2: Sales were foundational to my success. Learning how to sell is crucial, as it’s not just about selling products but also ideas and concepts. My sales experience generated substantial revenue, enabling us to reinvest in the business and grow.
Q3: How did you build a successful certification program?
A3: I built the certification program by recognizing the need for a structured and professional approach. We created a culture of ethics and professionalism, ensuring our certified professionals maintained high standards and represented the company well.
Q4: How did you transition to working with Tony Robbins and Chet Holmes?
A4: I transitioned by leveraging my relationship with Chet Holmes, who introduced me to Tony Robbins. Together, we built a successful coaching business, tripling the sales force and creating impactful programs.
Q5: What advice do you have for entrepreneurs facing setbacks?
A5: Embrace setbacks as learning opportunities. Be prepared for things to take longer and be more complicated than expected. Persistence, adaptability, and a willingness to pivot are vital to overcoming challenges and achieving success.

Five Badass Quotes
1. You can only create a culture with a vision.
2. Sales is foundational to success; it's not just about selling products but ideas and concepts.
3. Innovation often comes from outside an industry.
4. If we had to pivot once, we’d probably have to pivot repeatedly.
5. The only failure is having an experience that doesn’t turn out well and learning nothing from it.

Five Badass Takeaways
1. Vision and ethics are critical to building a solid company culture.
2. Sales skills are essential for any entrepreneur's success.
3. Innovation often requires looking at problems from a fresh perspective.
4. Persistence and adaptability are crucial to overcoming business challenges.
5. Building a supportive and self-correcting culture ensures long-term success.
Part 6: Contact Info
Contact Info
Mitch Russo's book Coaching Elevation: Text MITCH to 213-409-8366.
Mitch Russo's website: www.mitchrusso.com https://www.mitchrusso.com

Chapters
0:00 Creating a culture with vision and ethics
1:00 Introduction to the podcast and guest Mitch Russo
2:00 Mitch's journey with TimeSlips
4:00 Importance of sales in entrepreneurship
8:00 Transition to working with Tony Robbins and Chet Holmes
10:00 Building certification programs and company culture
15:00 Key takeaways and advice for entrepreneurs
50:00 Closing and contact information

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