This week on franchisEssentials: Franchising and Social Media, host, Paul Segreto, has again invited the Franchise King, Joel Libava, to join him. Paul and Joel will build upon the excitement they generated together on the show two weeks ago. As most franchise professionals are aware, Paul and Joel both have extensive experience within the franchise industry and frequently write about different aspects of franchising on their blogs, The Franchise King and franchisEssentials, respectively. With similar philosophies, and direct approach, along with complementing bits of sarcasm and humor, this segment should be extremely entertaining.