This week on franchisEssentials: Franchising and Social Media, host, Paul Segreto, has invited the Franchise King, Joel Libava, to join him. Paul and Joel will be discussing the state of franchising, today's franchise candidates, and social media marketing. Paul and Joel both have extensive experience within the franchise industry and frequently write about different aspects of franchising on their blogs, The Franchise King and franchisEssentials, respectively. With similar philosophies, and direct approach, this segment should be quite entertaining.