FranchisEssentials host, Paul Segreto, is pleased to have Gini Dietrich, as his guest co-host. Joel Libava, The Franchise King, and the show's regular co-host is on vacation. Gini is the CEO of Arment Dietrich, a boutique PR and communications firm in Chicago. Paul and Gini will be discussing franchising and social media and are sure to add a sarcastic comment or two as both have never been known to hold back on their respective opinions. Together, will be an experience that should not be missed.