Hello, hello, and it's nearly Goodbye, goodbye. But this is day 28 of Flash Briefing February Hello, I'm Peter Stewart and together with Susan Cooper over the last month, we've brought you day by day step by step, breakdown by breakdown, a guide for the skill set the mindset and the marketing to build a better briefing and Today is our last kind of formal day of the course. I said I bring Hey, I couldn't actually come up with cake but you know what I bought when I put a rice cake, I bought this rice cake which is covered. So I recommend that it looks a little bit like an elixir, doesn't it? Yeah, I that? I think so. So I shall talk into that as soon as he introduces herself and to tell us what we're going to be talking about today the last day of the formal course.

I'm not sure after that introduction, I can say very much but my name is Cece keeper. I am radio broadcaster and I also work for a voice console. See over in London creating skills and actions for Alexa and Google smart speakers and the like. And yes, it has been an amazing 28 days of running through what it takes to put together a flash briefing. So I started up my own flash briefing in March last year. There's been ups and downs. Have I had a different episode every single day? No, have I hit technical trouble? Yes. Have I had my head in my hands and not always had it go out every day as I thought it would? Yes. Because that is the life of a flash briefer isn't it? Peter, and you find that you know, once you've committed to doing this flash briefing, and you know, it's it's quite a task, but it is also really, really quite rewarding. Absolutely. And also that that's the life of a mom of three children.

Sue's not me. So you know, life does sometimes take over, you know, it's not the be all and end all you know, things aren't going to fall apart. If you don't managed to get something up for one day. But, you know, hopefully we've made it easier for you to see some of the tricks that you can use you can implement to make it go a little bit more smoothly. And soon as I've kind of broken this down into into five steps, our final show, as we kind of remind people of some of the of the basics that we've spoken about over the last 27 days, and I recompete could stand for personality because as we said, on one day of the course, you you've got to have a bit of personality, you've got to have Verve, you got to have a bit of vitality, you've got to know about your topic and understand it and and be able to present it in a way that is intriguing, engaging and so on. And and we also spoke to him about having the kind of the voice and the presentation style because if we were just sitting next to each other in in one of our homes, then you know, our voices and our presentation will be completely different. I think It happens we're not actually too far away I guess we're in about 30 miles or so. But you know, our voice will be a bit more quiet and bit more subdued and so on. But because we presenting because we want to intrigue and engage and infuse, you know your voice, your personality kind of goes up. So I'm going to give a p for personality. And I reckon after p comes easy for equipment, so what what are your top tips as far as equipment goes,

Yeah, and our equipment, we spoke about how this shouldn't be a barrier, you know, you shouldn't think that you've got to go out and spend an absolute fortune to get all the top notch tech to be able to record your flash briefing. It can be just as simple as recording into your phone. It could also be as easy as a USB mic into your your computer or your laptop and write the way up to if you wanted to try and create a soundproof area. But absolutely equipment should not be a barrier to you creating your your your flash briefing. And that's one of the things that we've covered in this in this 28 day course, and I hope that we've got across to people because what we really want to be doing is empowering you to go away and do this stuff. So try not to put too many barriers in the way equipment in tech certainly shouldn't be one of them

until you for time because over time, you know what you will improve. Sue said about the mindset a few days ago, and it can be really quite daunting. To start off with. If you're not from a presentation background, perhaps you're not even used to speaking much in the office or doing presentations to a small group of people in your team. You can be really quite daunting. We appreciate that. You know, Susan, I've been doing it for years and you know, hopefully we're not being too blase about it. But over time, you will improve you'll improve with knowing what buttons to press, you'll improve about your your presentation about what topics are really engaging with people, and you know what buttons to press, you know, literally and kind of emotionally as well to, to engage people and So bring them into into a marketing funnel, and you'll become more confident and with a little bit more, a few more flash briefings under your belt, your confidence will improve. And then you're you'll want to publicise it more and then you'll get more listeners. And you can see how that is kind of a bit of a snowball effect, how everything, you know, kind of mounts up in a good way, and makes you a better presenter. And I think really, perhaps it's easier to present flash briefings, you know, in your back bedroom with no one else there and it can make you perhaps bit more confident potentially. So then you all a bit more used to just speaking to your team or at a meeting or at a presentation in real life. So, so there's step number three, step number four, I thought he would stand for exercise and practice and plan and shedule your content, whether it be the kind of content it is and also we spoke about was yesterday wasn't just about, about bulk recording. So, so So all of that under the heading of exercise? Yeah, I mean, absolutely there's there's certainly ways that you can group together your content Peters spoken about repeating episodes, having some evergreen episodes that you can kind of pull out of your back pocket on those days, when you might feel like there isn't anything to talk about. And you know, there's lots of different ways that you can group your content. And really kind of put together a plan organisation is key with flash briefings, particularly if you're producing something that goes out every single day. So, you know, a nice Google Sheet or Excel spreadsheet is going to be your friend with all the days down the side and as many content ideas as you can fill it with. And so yeah, absolutely kind of exercising that that organisational skills will that will really stand you in good stead as you go forward with your flash briefing. And then I think after those first four steps, you know, we could perhaps finish off with our because hopefully you will reap the rewards at the end of The day you know, we've given you as we like to say the skill set the mindset and the marketing to build a better briefing, and hopefully bring people into your, into your marketing funnel. And hopefully there will be a bit of money at the end of it, you know, it's kind of good fun. And at the end of the day, it's only a minute or so out of your life. Every day to produce this kind of content, we gave you some tips about how you can make it really almost seamless integration with your other work. But, but also, it's not the be all and end all if you do miss a couple of days. But hopefully, we've given you the the the ideas, the skills, the confidence, the tricks, some of the apps, the tech as well, and also the enthusiasm for you to go ahead and to reap rewards so reaping rewards may not necessarily be financial, it may just be another skill that you've got, as I mentioned a few moments ago, maybe it adds to your own confidence. It's something else your CV or a resume perhaps it it may make you Why maybe fresh briefings aren't for me, but actually I prefer a longer form podcast or something like that. Or maybe neither of those perhaps I'm not a presenter, but I could hire myself out as, as a producer or an editor for someone else's audio content or flash briefings are interesting, but I'm more interested in, in the skills and the, the hugely evolving and opening market of skills and actions and capsules and things like that. So there you are, there are five I've only just realised that they p E. T and our spells

are saying how embarrassing.

Seriously, keep in touch. We really appreciate you watching our 28 day guide. Thank you so much. Hopefully you've learned lots. We'll be back tomorrow with a special live edition of flash briefing februari where you can ask some more questions of us. Sue's Good luck. Yeah,

yeah, yeah, absolutely. And if you do want to go back and perhaps listen to any of these episodes, rather than watching the videos again, then it is available as a podcast. The links are all up on the voice works Facebook page, do stay in touch with us, as Peter says, You can also sign up at voice works dot info for our weekly newsletter, which is all about audio production, flash briefings, you know, podcasting, all those kind of things. So yep, join us here tomorrow. If you've got questions that perhaps have popped up over the over the days, then Tomorrow's the day when you can actually ask us we will be here live. And we're looking forward to seeing you all then. So thanks very much for joining us for 28 days of flash briefing February. And Susan thank you as well for being my more than able co host and doing all the the techie stuff behind the scenes. It's been a learning curve but a good one

you tomorrow

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