WATCH ON YOUTUBE - https://youtu.be/66PfSOkCIM8

Welcome to day 12 of Flash Briefing February is the skill set and mindset in the marketing to build a better briefing. And hopefully, we are building all of that intelligence with you over the course of these 28 days of February. So we've spoken about all sorts of different things about the content, about the style, about music, about logos, all sorts of different things. Today, we're talking about the duration length matters, as they say, and ironically, today's episode is actually going to be quite short, because shortness, brevity is kind of the key isn't it to having a fantastic briefing. Suze's

Yeah, it really is. And it's a little bit and you have to really think about how people are listening to these Flash Briefings. You know, they're they're packed into this playlist that people have enabled. And you know, if you're anything like me, kind of yell at Alexa, what's my news first thing in the morning and, you know, I'm a sandwiches for the lunch box. I've got the kids rushing about the washing machines probably on the kettle's going. There's 100 other things going on. And so really what I'm after is really short, snappy news and audio from from the smart speaker to update me on those topics that I've chosen to listen about. But it does kind of need to be sure because otherwise, you know, I'm not there listening in a very kind of active way is a very, very passive listen. And while I want to hear from these providers each day, I you know, if I wanted to listen to longer form content, then I would probably sort of look at them, listen to their podcast or something like that rather than their Flash Briefing. Listening to a Flash Briefing is a very specific type of Listen, I think and so keeping the Flash Briefing short is really really important. Now, you know, Amazon Alexa, say you can have it up to 10 minutes, and some people do some people are creating 10 minute Flash Briefings. In my mind, that is really a podcast. Short podcast at that. But you know, I think, really this the sweet spot that we seem to be finding with Flash Briefing creators is that your content needs to be a couple of minutes cut. So kind of two minutes long is a really good lesson for people before they then move on to to the next provider and listen to somebody else isn't the right pizza?

Absolutely. You know, I've got a good way of kind of remembering this Suze's you have been to networking events, you've been to conferences, you've been to dinner parties, you've been to New Year's Eve parties, and you're stuck speaking to somebody who is just so boring, and goes on and on and on. And every minute. Seems like an hour. Yeah. So what I'm saying is it's not just the duration, but it's also the perception of the duration. Because you know what, you could have a Flash Briefing, that is that is two or three minutes long, but it's full of Verve and vitality is read by a human being It's got some sound effects in there. It's got a fantastic, but short theme tune. We spoke about theme tunes a couple of days ago. And so if it's crammed full of fantastic information which is presented and an exciting and informative infused gastic way, it's actually going to feel much shorter. You can have a one minute Flash Briefing, that feels as though it's two or three minutes, because it is dull. It is slow, it is repetitive, and it is boring. So what we're saying is not just the duration, but the perception of the duration as well. And we've spoken about some of those different elements, about the presentation to have a human voice, about the use of music, about the use of sound effects about your content in previous days of the course if you haven't heard those already. It's all online and do go back to previous days of Flash Briefing February. And also as part of that, what I say is dive straight in. So, have your theme tune, but after a couple of seconds start talking stop giving people the meat and potatoes, tell them why they should be listening. No preamble, but just get straight on with it. People, as soon as we're saying do not have the time or where the where the clue. Suze's is twice in the name, isn't it? Flash Briefing, it's got to be done in a flash, it's going to be brief. I don't know how much more straightforward. Amazon is going to make it for people to say, guys, keep it short,

let's say and actually, it's a lot to do with discoverability as well actually, if you think about it, Peter, because you want someone to listen to the entirety of your Flash Briefing from beginning to end that kind of gives you brownie points in being discovered in the skills store. You're kind of playing to the algorithm a little bit and the idea is that if someone's listening to your briefing, all the way through and then it will get kind of promoted a little bit more when people are searching for the briefings because it will be spotted as kind of really valuable content, people They're listening. So it must be good. So we'll serve this out to more people to see if more people would like to listen to it. So actually, if people aren't getting to the end of your briefing, that might actually cause a bit of a problem for you, in terms of being found. And as I've said, before, you know, you're putting all this effort and energy into putting together a Flash Briefing, you want people out there to know it's there, and to be able to find it, and enable it. So yeah, creating a piece of content that someone's going to listen to from beginning to end is really quite important for lots of different reasons. And also, it makes it far more manageable for you to create as a creator, we spoke yesterday about needing 365 days of content, you know, surely that's much more doable when you imagine that that's kind of a two minute piece of content each day. So yeah, here we are on Flash Briefing febri piece of what will we be speaking about again, tomorrow.

So tomorrow, kind of associated with this, because obviously, there's a bit of fee, we put these in a certain order, updating your briefing. So you've got the content, you know, the duration, as Susan was just saying, and now we're going to be Talking about tomorrow about updating your briefing. In the meantime, don't forget, you can sign up for our newsletter. It brings you all sorts of tech and tips and tricks to give you the skill set the mindset and the marketing to building a better briefing. It's out every, every Friday, Suze's, how do people sign up for that?

Yeah, you can sign up for that at voice works dot info, which is our website, and you can sign up there, pop your email address in and it gets sent out every Friday, as Peter says, it's the skill set the mindset and the marketing to creating a Flash Briefing also quite good for podcasters. Anyone who's kind of into audio production, lots of different links to things and sometimes some discount codes too. So yeah, definitely want to sign up for if you're interested in creating audio. So yeah, we'll be back again tomorrow for Day 13 of Flash Briefing, a brief but for today. We'll say goodbye.

Bye for now. Bye bye.

Transcribed by https://otter.ai

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