Welcome to the Hey Docs! Podcast with your host Jill Allen. Today we have a special guest Tony Peniche from Peniche & Associates joining us on the show. Tony is an expert in marketing, and has a particular grasp on the millennial generation. From being brave enoughto run with an idea to honing in on your target market, we will cover it all.

Let’s get started!

Summary

Tony Peniche, Chief Innovation Officer at Peniche & Associates, shares his insights on marketing and branding strategies for orthodontists. He emphasizes the importance of authenticity and creating memorable experiences for patients. Tony advises against following trends blindly and encourages doctors to focus on their specific audience and their interests. He also provides tips on turning patients into marketeers and expanding social media following. Tony's hidden talent is his lucid imagination, which allows him to visualize and manipulate ideas in his mind. In this episode, Tony shares his journey of discovering his unique imagination and realizing that not everyone thinks the same way. He explains how he can vividly imagine different environments and experiences, even to the point of physically feeling the sensations. Tony also highlights the importance of identifying individuals with hidden talents in the office and involving them in planning and decision-making processes.


Takeaways

• Focus on authenticity and create content that speaks to your specific audience.
• Turn your patients into marketeers by providing opportunities for them to share their experiences.
• Consider the interests and preferences of different demographics, including millennials and adults.
• Curate memorable experiences for patients by paying attention to details and creating a unique atmosphere.
• Don't feel pressured to follow every marketing trend; focus on what feels authentic to you and your practice. Imagination can vary greatly among individuals, with some having unique abilities to vividly visualize and experience things in their minds.
• Identifying individuals with hidden talents, such as pronounced lucid imaginations, in the office can be valuable for planning and creating memorable experiences.
• Not everyone thinks the same way, and recognizing and embracing different perspectives can lead to innovative ideas and solutions.
• Engaging individuals with unique talents in the decision-making process can enhance creativity and contribute to the success of projects and initiatives.

https://leeannpenicheandassociates.com/
https://www.facebook.com/PenicheAssociates/
https://www.instagram.com/penicheteam/

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Chapters
00:00 Introduction and Background
03:12 Marketing Strategies and Branding
08:20 Marketing Ideas for Younger Doctors
14:25 Millennial Marketing and Beyond
18:47 Expanding Target Demographics
22:44 Getting Started with Marketing
23:27 Authenticity in Marketing
29:34 Expanding Your Following
32:16 Top Tips for Marketing
39:50 Conclusion and Contact Information
41:46 Hidden Talent
42:20 Discovering a Different Perspective
43:15 Exploring Different Types of Imaginations
44:23 Identifying Hidden Talents in the Office
45:01 Taking Advantage of Superpowers

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.

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Episode Credits:
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Johnny Mitchell