Episode 85: How to build and scale an ABM strategy and functions with Corrina Owens
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Description
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel Join me and Corrina Owens, Senior ABM Manager @Gong talking about building and scaling ABM in B2B tech companies. We'll...
show moreJoin me and Corrina Owens, Senior ABM Manager @Gong talking about building and scaling ABM in B2B tech companies.
We'll cover:
- How to embed ABM into daily marketing operations: Gong's example
- How to scale ABM without significantly increasing the marketing budget
- How to build ABM team: roles & functions
- How to measure ABM success
Gong's most successful ABM campaigns
Corrina on Linkedin: https://www.linkedin.com/in/corrina-owens/
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Information
Author | Andrei Zinkevich |
Organization | Andrei Zinkevich |
Website | - |
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