In this episode of Your Dairy Checkoff Podcast, join our dairy farmer hosts, Wisconsin’s Laurie Winkelman and West Virginia’s Joe Shockey, as they have a conversation with Liz Jalkiewicz, registered dietitian and the nutrition specialist with the American Dairy Association North East, and Julie Ostrow, registered dietitian and the Vice President of dairy experience and wellness with Midwest Dairy, about why farmers might not see dairy’s benefits shared more broadly in the area of sports nutrition? It’s easy to feel frustrated seeing social influencers touting dairy alternatives on the internet or other non-dairy options promoted at your local gym but that’s where your checkoff dollars come in, prompting evidence-based information to influential audiences to set the record straight. The work dairy checkoff is doing in the realm of sports nutrition range anywhere from targeting high school athletes, enhancing college athletics programs, and providing dairy nutrition education and outreach programs to health professionals that can include sports dietitians. Learn more as these two experts discuss how checkoff is partnering with credentialed health professionals to spread the goodness of dairy and how even farmers can share this information with their local athletic groups.  To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.