Episode 69: Robert Wright | Protecting Your Business in a Modern Warzone

Sep 22, 2020 · 30m 22s
Episode 69: Robert Wright | Protecting Your Business in a Modern Warzone
Description

Today I speak with Robert Wright, a private label protection lawyer who has helped hundreds of clients across the globe protect their intellectual property on Amazon, Shopify, and other e-commerce...

show more
Today I speak with Robert Wright, a private label protection lawyer who has helped hundreds of clients across the globe protect their intellectual property on Amazon, Shopify, and other e-commerce platforms. We discuss how the business of Amazon is a warzone and you need to protect your assets, doing what’s necessary to limit your liability. We talk about bulletproofing your brand, which means choosing a trademark that functions as a trademark and that’s available. We mention domains and that you should see if your name is available as a domain, and then Google your brand name to see if anything pops up there. Copywriting is another important step of protecting your business necessary to keep you from future trouble. I tell a story about when I got sued and ended up just reaching a settlement with the plaintiff because of how much goes into a lawsuit, making that the better option.

Robert’s blueprint to help sellers 1:21
First and second steps of the blueprint 7:55
Where to check if a trademark is available 10:40
Third step 11:58
My story of being sued 22:23

“So many people when they launch a business, an Amazon business in particular, they think it’s just a set it and forget it sort of thing. ‘OK, I got the account, I got the trademark. Now I’m just adding products and I don’t need to do anything else.’ Nothing could be farther from the truth. If you’re not always kinda managing and tending your business, making sure that the rights you’ve secured aren’t being infringed upon, aren’t being stepped on by other people, what are you doing? Business is war and it’s death by a thousand razors out there.” 21:40

https://www.privatelabelprotection.com/welcome
https://www.facebook.com/groups/830794267074638/
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

Send Scott an Email: scottneedham@buyboxer.com
show less
Information
Author Scott Needham
Organization Scott Needham
Website -
Tags

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Podcast Cover

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search