Episode 64: Perpetua | Optimizing Your Ad Campaigns with Joseph La Selva
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Description
Today I interview Joseph La Selva from Perpetua, an optimization and enablement tool for Amazon advertising. Perpetua tries to combine the power of human intelligence and always-on optimization to drive...
show moreGuest intro 1:06
Perpetua uses a goal oriented approach 3:43
Bid adjustments 11:12
One of the strongest features of Perpetua 16:19
Key word boosts 21:10
Coupon code for 50% off your first two months 24:49
“For the first time I get to stop worrying about the weeds of managing advertising. The idea of creating a new set of campaigns feels enjoyable, whereas with other tools it feels like work. It feels like something I have to check in on, or that when I do I see things that I have left.” 19:19
https://ca.linkedin.com/in/joseph-la-selva-73a12055
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/
Send Scott an Email: scottneedham@buyboxer.com
Information
Author | Scott Needham |
Organization | Scott Needham |
Website | - |
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