In this episode, we talk about #effectiveness. We brought together Neal Davies, CEO at BBDO Dublin, who moderated the talk between this year's jury representatives from Effie Europe Awards Corina Bratu, Strategy Director at Leo Burnett Romania and Helene Dusseaux, Senior Brand Director, Brand Building Innovation & Communication at Procter & Gamble. You will find here a good dose of #digital culture, #GenZ, the future of #advertising and an expert look at the 2022 Effie Europe Awards #judging sessions.