Episode # 40 - Putting a Conference Together - Brewers Association Marketing Director Ann Obenchain

Apr 26, 2019 · 20m 56s
Episode # 40 - Putting a Conference Together - Brewers Association Marketing Director Ann Obenchain
Description

Michael speaks with Ann Obenchain, Marketing Director of the Brewers Association on how conferences are put together, the huge effort needed and keeping everything on target. The Brewers Association (BA)...

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Michael speaks with Ann Obenchain, Marketing Director of the Brewers Association on how conferences are put together, the huge effort needed and keeping everything on target.

The Brewers Association (BA) is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The BA represents 4,000-plus U.S. breweries. The BA’s independent craft brewer seal is a widely adopted symbol that differentiates beers by small and independent craft brewers. The BA organizes events including the World Beer Cup℠, Great American Beer Festival®, Craft Brewers Conference & BrewExpo America®, SAVOR℠: An American Craft Beer & Food Experience, Homebrew Con, National Homebrew Competition and American Craft Beer Week®. The BA publishes The New Brewer® magazine, and Brewers Publications™ is the largest publisher of brewing literature in the U.S.

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Michael Potorti is the Host of Craft Beer Storm and Founder/Brewer at Beara Brewing Co. in Portsmouth, NH

Michael Potorti
Founder/Brewer
Host of "Craft Beer Storm" Podcast
michael@craftbeerstorm.com
michael@bearairishbrew.com

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Author Michael Power
Organization Michael Potorti
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