The advertising industry is going through a challenging time in the recruitment of new talent. In the fourth episode of Advertising Europe, Christian de la Villehuchet, President at EACA CEO, Havas Belgium, Global Chief Integration Officer at Havas Group, Doris Danner, Vice President at TBWA\Worldwide and Paul Springer, Edcom president, Director at School of Communication & The Academy of Music & Theatre Arts at Falmouth University, analyse the current situation to find out what is the mismatch between young people and the industry. In addition, some preliminary results of the Talent Survey we conducted in 2022 are presented.