Episode 243: The Power of Lifetime Warranties on Amazon with Michael Kaufman

Feb 6, 2024 · 21m 24s
Episode 243: The Power of Lifetime Warranties on Amazon with Michael Kaufman
Description

In this episode, Scott interviews Michael Kaufman, an expert in e-commerce and Amazon selling, about the importance and impact of offering a lifetime warranty as a strategy to build brand...

show more
In this episode, Scott interviews Michael Kaufman, an expert in e-commerce and Amazon selling, about the importance and impact of offering a lifetime warranty as a strategy to build brand identity and customer loyalty.

They discuss how this approach can differentiate a brand in a competitive market, foster trust with customers, and contribute to long-term success on Amazon.

Additionally, they share tips and advice for sellers interested in implementing a similar warranty strategy in their businesses.

Episode Notes:

00:25 - Michael Kaufman Introduction
01:10 - How Michael Started
03:45 - Lifetime Warranty
04:55 - Building Credibility from Reviews
06:05 - Fulfilling Claims
08:40 - Organic Product Launch
09:50 - Conversion from Lifetime Warranty
11:15 - Putting the Warranty in the Main Image
12:05 - Tricking the Amazon Algorithm
12:55 - Lifetime Value of Customers
15:25 - Thinking Like a Customer
16:10 - Warranty Registration
17:35 - Utilizing Mailers

LinkedIn: linkedin.com/in/protuffproducts
Website: https://brandfortresshq.com/

Related Post: 8 Strategies To Boost Your Conversion Rates on Amazon
show less
Information
Author Scott Needham
Organization Scott Needham
Website -
Tags

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Podcast Cover

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search