Host Rich DiPaolo welcomes Brian Epstein, a regular contributor to PC&D, current carwash consultant and former operator based in Phoenix, Arizona. In this episode, we’re discussing new pricing trends that we’ve been noticing in the carwash industry. We start by delving into Epstein's background and how he got started in carwashing. We then explore some of the traditional pricing strategies that have proven most effective over the decades, as well as the worst mistakes operators make when it comes to menu pricing. Epstein shares insights on how memberships have influenced market prices. We also discuss when operators should absorb price increases versus passing them onto customers, the best way to introduce new prices to customers, and how operators can make retail customers feel welcomed and valued amidst the growing emphasis on membership programs.