Episode 20: The Comeback of a More Personalized Approach- with Murphy Fraser
![Episode 20: The Comeback of a More Personalized Approach- with Murphy Fraser](https://d3wo5wojvuv7l.cloudfront.net/t_square_limited_480/images.spreaker.com/original/36e0bc2a0be7c73dd6dc86f02157a48f.jpg)
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Description
Murphy Fraser shares her wisdom around the Comeback of a more personalized approach in the CX space, discussing: Why it matters, and why it's coming back NOW. How we go...
show moreWhy it matters, and why it's coming back NOW.
How we go about delivering operationalized personalization.
Some of the best ways she's found to promote alignment around a personalized CX approach.
What value personalization brings to CX on a whole.
(And more.)
She then shares her opinion of/experiences with Delta.
Information
Author | James Gilbert |
Organization | James Gilbert |
Website | - |
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