Episode 17 Guerrillapreneur: the Art of Waging Small Business Warfare - Giant Slaying: 12 Steps For Building A Cult Brand.

This is our third Giant Slaying episode! In these episodes, I discuss strategies and tactics that can help Guerrillapreneurs defeat the corporate giants. In this episode, I am going to discuss the 12 Steps for Building A Cult Brand.

Cult branding tactics can help Guerrillapreneurs build a fanatical customer base that corporate giants can not easy capture because the individuals are emotionally invested in the core values of the cult brand. According to Interbrand's Best Global Brands 2016 rankings, "Apple, Google, and Coca-Cola have the world's most valuable brands at $178B, $133B and $73B respectively." How can startups compete with titans that spend more on social media in a day than your startup spends on sushi in a year? Guerrillapreneurs can use cult branding tactics to build a fanatical following at a fraction of the cost its takes corporate giants to attract the attention of that same audience.

Check out this episode and learn the 12 steps for building a cult brand. I hope it helps you. PLEASE, rate the podcast on iTunes (use iOS Podcast app. Open the episode and scroll towards the bottom where the option to rate the podcast is featured) and leave comments on Podomatic (http://ceyeroconsulting.podomatic.com). Check out the Guerrillapreneur blog at https://guerrillapreneur.blogspot.com if you want notes on this episode.

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