Episode 13: How Companies Can Use Storytelling to Win Customers
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Description
We’ve moved from an engineering economy to an experience economy where buying behaviors have shifted from being driven by logical needs to emotional wants. In this experience economy, companies must...
show moreThomas Schuette, Chief Storyteller at SAP explains how storytelling is the programming language of emotions and a critical tool companies must master to provide top notch experiences that create an emotional connection between the business and the customer.
Information
Author | Josephine Monberg |
Organization | Josephine Monberg |
Website | - |
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