Episode 122: Transforming your company from lead gen to demand generation and full funnel marketing with Andrei & Vladimir
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Description
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Fullfunnel Live we're going to cover the transformation process you need to take to move...
show moreIn the new episode of Fullfunnel Live we're going to cover the transformation process you need to take to move your organization from lead gen and sales-led motion to full-funnel marketing.
We cover:
- 10 transformation pillars
- The POWERFUL checklist for a CMO
- Defining the transformation stages and change management
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
Information
Author | Andrei Zinkevich |
Website | - |
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