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In this Episode Andrei Zinkevich (Fullfunnel.io) and Leanne Chescoe (Demandbase) cover:
How to go from siloed teams to revenue-driven organization: 2 levels of marketing and sales alignment.


How to develop joint marketing and sales playbooks: real examples


How to start a revenue acceleration journey from scratch and how to scale the processes


The significance of data and analytics in the collaborative journey of sales and marketing.

How businesses can use data-driven insights to make informed decisions and drive revenue growth.


The benefits of marketing automation tools and sales enablement platforms in streamlining processes and improving collaboration between sales and marketing teams.


The importance of open communication and a feedback loop between sales and marketing teams. Share strategies for fostering better communication and collaboration.


RESOURCES

On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c

Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl

Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches

Upcoming events: https://lu.ma/fullfunnel/events

Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

Leanne Chescoe оn Linkedin: https://www.linkedin.com/in/leannechescoe/