Episode 114: Why your MQLs don't convert. Implementing an MQL model that drives pipeline with Stapho Thienpont
Sep 18, 2023 ·
1h 2m 16s
![Episode 114: Why your MQLs don't convert. Implementing an MQL model that drives pipeline with Stapho Thienpont](https://d3wo5wojvuv7l.cloudfront.net/t_square_limited_480/images.spreaker.com/original/38ae7a2a8c4046101c17322a2081dbe9.jpg)
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In this podcast, we're going to discuss what is a Marketing-qualified lead, and why your MQLs don't convert. Next, we...
show more
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
In this podcast, we're going to discuss what is a Marketing-qualified lead, and why your MQLs don't convert. Next, we will explore an MQL model that will effectively drive pipeline growth.
By the end of the episode, you'll know how to improve your MQLs and convert more leads!
We cover:
- What is broken in MQL playbook and the real conversion from MQL to sales opportunity we see in B2B companies
- The correct definition of MQL
- How you'd proceed with MQLs to drive pipeline
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Stapho Thienpont оn Linkedin: https://www.linkedin.com/in/stapho/
show less
In this podcast, we're going to discuss what is a Marketing-qualified lead, and why your MQLs don't convert. Next, we will explore an MQL model that will effectively drive pipeline growth.
By the end of the episode, you'll know how to improve your MQLs and convert more leads!
We cover:
- What is broken in MQL playbook and the real conversion from MQL to sales opportunity we see in B2B companies
- The correct definition of MQL
- How you'd proceed with MQLs to drive pipeline
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Stapho Thienpont оn Linkedin: https://www.linkedin.com/in/stapho/
Information
Author | Andrei Zinkevich |
Organization | Andrei Zinkevich |
Website | - |
Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company