In this week's episode of SheEO Lead-In, host Rebecca Jones engages in a thought-provoking discussion with Adriana Zizo, Owner and Chef of Not Your Nonna’s Sauce. Adriana shares her passion for continuing her family's legacy through her unique pasta sauce company, blending traditional cooking methods with modern flavor profiles.

Rebecca and Adriana delve into their experiences in the food industry, highlighting the importance of authenticity, quality, and unique offerings. Adriana discusses the challenges she faced in starting her food business, from creating a product that resonates with customers to balancing life responsibilities.

Both Adriana and Rebecca emphasize the significance of courage, creativity, and authenticity in producing a product that consumers will love. They also explore the difficulties of running a food business, including finding the right markets and managing sales and marketing efforts. Adriana shares her insights on leveraging social media and building a community, stressing the importance of staying true to oneself and never stopping dreaming.

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