Episode 10: Internet Culture and its Influence on Ads with Taylor Lorenz

Oct 19, 2021 · 35m 21s
Episode 10: Internet Culture and its Influence on Ads with Taylor Lorenz
Description

On episode 10 we catch up with The New York Times' Taylor Lorenz who is working on a book entitled: Extremely Online: Gen Z, the Rise of Influencers, and the...

show more
On episode 10 we catch up with The New York Times' Taylor Lorenz who is working on a book entitled: Extremely Online: Gen Z, the Rise of Influencers, and the Creation of a New American Dream.

For the Times, Lorenz works as a culture and technology reporter, covering trends in social media and the internet habits of young people. According to The Caret, her reporting is consumed frequently by "Silicon Valley venture capitalists, marketers and...anyone curious about how the internet is shaping the ways in which humans express themselves and communicate."

We think you'll enjoy this interview if you love all things Gen Z media planning.

Also we look at some great insights on "The Self Care Enthusiast" and the "Empowered Activist" and present our "Trends with Benefits."

The Download is brought to you by Microsoft Advertising. Great relationships start here. Learn more at MicrosoftAdvertising(dot)com.

The Download is also brought to you by Shure Microphones. Shure. Makers of the microphone you've already heard. The SHure SM7B is the essential microphone for audio creators. We're proud users of that model to make this podcast. Shure. The first choice for voice. Find your microphone at Shure(dot)com.

#msftads #microsoft #microsoftadvertising #shure
show less
Information
Author Geoffrey Colon
Organization Geoffrey Colon
Website -
Tags

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Podcast Cover

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search