EP7 - Bohb Blair (Chief Marketing Officer at Jones Soda)
Mar 15, 2022 ·
35m 7s
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Description
Bohb Blair is the Chief Marketing Officer at beloved beverage company, Jones Soda. In this episode, Bohb speaks about how Jones Soda once lost their way by trying to be...
show more
Bohb Blair is the Chief Marketing Officer at beloved beverage company, Jones Soda.
In this episode, Bohb speaks about how Jones Soda once lost their way by trying to be like their largest competitors rather than staying true to what made them successful. Since then, they've experienced a major revival by getting back to what they do best - being themselves and being different! Listen now to hear how marketing flourishes at one of America’s funkiest brands.
show less
In this episode, Bohb speaks about how Jones Soda once lost their way by trying to be like their largest competitors rather than staying true to what made them successful. Since then, they've experienced a major revival by getting back to what they do best - being themselves and being different! Listen now to hear how marketing flourishes at one of America’s funkiest brands.
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| Author | Screendragon with Clive Sirkin |
| Organization | Clive Sirkin |
| Website | - |
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