John Steinert is an increasingly rare form of CMO; someone who can truly leverage the Sales Development program. He brings deep experience and really understands how to get the most from the investment in the program.

As the marketing leader of TechTarget, he has organized his campaigns to support empowering his Sales Development team, and making their job as valuable as possible.

Listen to how he conceptualizes the program, supports their campaigns and uses intent data to drive performance. Excellent conversation.

The Sales Development Conference 2019 is coming up August 23rd in San Francisco. EARLY BIRD SOLD OUT, grab remaining tickets while available! https://tenbound.com/conference/

Big thanks to @Darryl Praill of @VanillaSoft for making this podcast possible. Check out their new Sales Engagement solutions here... https://www.vanillasoft.com/solutions/business-function/sales-engagement-platform/

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