Ep 92 Part 5 How to Start a Business[Competitive Landscape & Market Gaps]
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
We're back with Episode 92, which is Part 5 of a multi-part series on "How to Start a Business" which is also a great series for business owners and leaders...
show moreMeeting Agenda
- We recap Part 1 [Ep 88], Part 2 [Ep 89], Part 3 [Ep 90], and Part 4 [Ep 91]
- You should have completed at least 50% of the work from your homework assignments.
- Diving deeper into Business Plan Research [looking at the groundwork we laid in Part 2 Episode 89]
- Competitive Landscape
- Market Gaps
- Defining Target Market, data points, and approaches for B2B and B2C companies
- Taking your visualizations and forming them into concrete ideas to run with
- Questions to ask and answer about your competition (which are possibly also companies that you admire.)
- Industry trends research
- Brand offers, price points, and value propositions
- Market penetration, profit optimization, testing pricing limits, competitors' pricing strategies, staying ahead of strategies that can undercut your prices
- Challenges with analyzing competitor pricing
- Customer Experience: Your competition's efforts and track record versus your own
- Customer Experience Platforms [a sample list] and the Do's and Dont's:
- Zendesk, Response Tek, IBM TeaLead, Clicktale, Satmetrix, Adobe Experience Manager, Clarabridge, SAS Adaptive Customer Experience, Hubspot
- Other ways to collect data on competition
- Customer Education
- Reiterating the value of reviewing competition's customer reviews
- Wooing competition's customers
- CRM
- A lot more...and yes, you have homework!
SHOW INFORMATION:
Company: Foreman & Associates, LLC
Website: https://ForemanLLC.com
IG: https://instagram.com/ForemanLLC
Podcast IG: https://instagram.com/DontCallitSmall
FB: https://facebook.com/ForemanAndAssociates
Twitter: https://twitter.com/ForemanLLC
Podcast Twitter: https://twitter.com/ItAintSmall
YouTube: https://youtube.com/user/ForemanAssociates
HOST: Natasha L. Foreman, Managing Director, Foreman & Associates, LLC
Website: https://NatashaForeman.com
IG: https://instagram.com/NatashaLForeman
FB: https://facebook.com/NatashaLForeman
Twitter: https://twitter.com/NatashaLForeman
LinkedIn: https://linkedin.com/in/NatashaLForeman
Theme Song: “Higher Up” by Shane Ivers
Business Shout-Out Segment Song: “Pulsar” by Shane Ivers
Copyright 2023. Foreman & Associates, LLC. All Rights Reserved.
Information
Author | Foreman & Associates |
Organization | Foreman & Associates |
Website | - |
Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
Comments