Create a plan to increase your executive presence and become a more effective SEO consultant with Tom Critchlow from SEO MBA. Key Takeaways: Tom unpacks:How to kickstart a project with an organization to create and build momentumHelp the client’s marketers (who are often in the weeds) communicate with the C-suiteHow to generate momentum for your ideas and how to build relationships that will aid in work getting done at that client.Tom also provides insights into how he structures his strategic consulting engagements for iterative work (vs deliverables) as a method to keep the momentum going. We also discuss his upcoming book tentatively called, The Strategic Independent - currently free to read on his website at tomcritchlow.com.Finally, he walks us (independent digital marketing consultants) through how to create a plan for success focused around this singular question:Tom Critchlow has a decade of experience in digital media, leadership, and growth. He is a strategic advisor and consultant for leaders who are seeking to gain clarity about their strategy and develop new initiatives. He previously worked at Google’s Creative Lab and Distilled prior to starting his own consultancy. He works with a handful of clients every year and typically works with clients for extended periods. Clients include The New York Times, Google, Dotdash, Gartner, Etsy, and Seatgeek. With his SEO MBA project, he helps knowledgeable SEO professionals to gain confidence and uplevel their careers with executive presence. Connect with Tom CritchlowCheck out his websiteFollow him on TwitterLearn more about SEO MBALinks mentionedThis Smashing Magazine article about Page SpeedHow Complex Systems FailTom’s book chapters available at Strategic IndependentA tweet with an algorithmic cover design to enjoyOur previous episodes with Dan Shure from Experts On The Wire and Janet Driscoll Miller from Marketing Mojo