EP 89: Customer Experience and Growth Marketing Lessons In Episode 89, Tyler and Jon start off by talking LinkedIn's new engagement re-marketing feature for advertisers. Tyler discusses the benefits for b2b marketing leaders that have been running the same top of funnel ads again and again throughout longer sales cycles. Jon reminds us as well that with browsers like Chrome removing third-party cookies, LinkedIn is ahead of the game in adaptation to more reliance on platform analytics and data. Then Tyler introduces Valentino Perrina, CEO of Nutre Meal Plans. Right off the bat, Valentino goes into his personal connection to the company and its motivation to help people to eat better and feel better. Valentino highlights how brand ambassadors and influencers have helped build a network of consumers. Growth also comes from educating potential and current customers while providing a great experience. In all, Valentino leaves us with his key take away in anticipating the needs of the consumer and fulfilling needs of the customer that competitors don’t account for. After the interview, Jon gives us this episode's Words of Twisdom. This week's tweet comes from @Yoni_Solomon, “Your ability to turnaround high quality + high impact programs in days/weeks (rather than months) is a marketing moat. Very few teams can move quickly, even fewer can do it well.” Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line! Timestamps 00:00 - Intro 00:52 - In The News: LinkedIn Launches Engagement Re-marketing Ads 04:20 - Featured Guest | Valentino Perrina 04:33 - Getting Started with Nutre Meal Plans 05:44 - Growth with Brand Ambassadors 06:23 - Picking Brand Ambassadors 07:23 - Push Marketing with Social Media 08:18 - Paid vs. Organic in Social Media 09:43 - COVID-19s Impact on Nutre Meal Plans Business Model 13:24 - Dealing with Big Budget Competitors 15:44 - Crafting a Customer Experience at Nutre Meal Plans 16:33 - Customer Retention Strategies 17:04 - Email Campaigns at Nutre Meal Plans 18:16 - Event Marketing Experience Crossover 19:03 - Whats Next for Nutre Meal Plans 19:59 - Expansion Plans? 21:02 - Key Take Away 22:09 - Words Of Twisdom 24:00 - Outro Featured Guests | Valentino Perrina LinkedIn What's In the News  LinkedIn Engagement Remarketing for Video and Lead Ads Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes