EP 70: Organic Social Media Success with Pura Vida Founder Griffin Thall In Episode 70, Tyler and Jon share that brands on Twitter will be able to hide replies to tweets. The beta testing has shown that this adjustment has helped brands eliminate tweets from trolls while controlling the motive and narrative of tweets. Tyler adds that this option will also help brands that lack in the area of customer service or under deliver for their customers. Overall, this tool is a major plus for brands that are already active on Twitter. Next, Tyler welcomes Griffin Thall, Co-Owner and Founder of Pura Vida, to the show. Griffin shares his 10 year process in building Pura Vida into a successful brand. With a background in marketing, Griffin shares key strategies and ways to develop brand loyalty. He also dishes on Pura Vida's social media strategy. Griffin encourages listeners to focus on the quality of their content and photography. This strategy has brought Pura Vida tremendous success and has been aided through influencer collaborations and running Instagram ads with content creators.  Tyler and Jon's newest segment, Words of Twisdom, featured @REBECCARADICE this week. Join Tyler, Jon, and Griffin for more insight on how to improve your social media presence, marketing strategy and grow your brand. By the way - have you left us a review yet? If not, we'd be honored if you did! Timestamps 00:00 - Intro 01:03 - What's in the News | Brands Hiding Replies on Twitter 06:52 - Featured Guest | Griffin Thall 07:17 - Pura Vida's Origin Story 07:43 - Building a Brand 08:23 - Strengthening Weak Spots Outside of an Area of Expertise 09:00 - Keys to Success 10:13 - Implementing an Effective Cause Marketing Strategy 11:50 - Most Effective Channel for Pura Vida  12:41 - Selling Through Amazon  13:00 - Migrating Customers from Amazon to Pura Vida Website 13:48 - Pura Vida's Public Relations Strategy 14:42 - Connecting Social Media to Sales 15:07 - Growing an Organic Social Media Following 16:13 - Successful Social Media Promotions 17:11 - Pura Vida's Influencer Marketer Strategy 18:24 - Paid Ads on Instagram 18:49 - Pura Vida's Biggest Marketing Challenge 19:58 - Creating Quality Content 22:13 - Key Takeaway 23:11 - Words of Twisdom  26:00 - Outro  Featured Guest | Griffin Thall LinkedIn Pura Vida Bracelets What's In the News  Brands on Twitter Can Now Hide Replies Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes