Douglas Rushkoff is the author of; ‘Present Shock: When Everything Happens Now’, ‘Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity’ as well as a dozen other bestselling books on media, technology, and culture, including ‘Program or Be Programmed’, ‘Media Virus’ and ‘Life Inc’. He is a Professor of Media Theory and Digital Economics and made the television documentaries ‘Generation Like’, ‘Merchants of Cool’, ‘The Persuaders’, and ‘Digital Nation’ and lectures about media, society, and economics all around the world.