When it comes to marketing, there are two things we know for sure.
Hello and welcome to Digital Marketing Today.
So here’s the deal with marketing
1: You have to do it.
2: It costs money. Sometimes more than others.
Now, that cost might not matter so much if you’re, say, Nike.
But if you’re one of the millions of small businesses in America you’re probably watching every penny of your budget.
So, how do you market your business effectively on a reasonable budget?
At SyncLab Media we spend most of our time helping local companies utilize the latest marketing strategies to do just that. And for some, an effective method is Facebook Advertising.
We all know that social media can have great benefits for business, and Facebook is an extremely popular social network. So, if your digital strategy, message, and audience align with the platform, Facebook ads can be successful.
Here are a few quick things to remember about Face Ads:
They run on the same pay-per-click/impressions idea as most online ads.
They allow you to get very detailed with your targeting.
They can be surprisingly affordable.
They provide real-time analytics to see how well your ads are performing
So how do Facebook Ads add up when it comes to ROI? Let’s take a look.
Success and failure with Facebook Advertising aren’t black and white. However, a lot of failures happen for two reasons.
1. The business in question didn’t have a solid strategy in place
2. They approach Facebook Ads with the wrong intentions.
In our experience, we’ve found that the most effective uses of Facebook Ads for small businesses are:
Increasing brand awareness & social exposure
Capturing and nurturing leads
In this respect, the success of your campaign is better measured in something called Social ROI.
Social ROI is an analysis of how well your audience engages with your digital marketing efforts, and it’s measured by a number of metrics:
Impressions
Reach
Likes
Shares
Comments
Frequency
Click Through Rate
Page Likes
Digital marketing, including social media, is a must for any business, but especially small and local businesses. If you’re on a tight marketing budget, Facebook Advertising can be one of the most affordable and effective ways to market your business. Setting up an Ad Account is relatively easy, and there’s tons of great information available on creating great ads.
Hey that’s it for this episode of Digital Marketing Today. If you want to explore how Facebook Ads might fit in your digital marketing strategy, get in touch. Visit http://synclabmedia.com and sign up for the latest digital marketing info, and subscribe on YouTube, and connect on your favorite social media network. I’m Dean Lindsay, thanks for watching Digital Marketing Today.