How can technological innovation re-imagine oral hygiene? On this episode of the Built on Strategy Podcast, we are joined by Victoria Williams, Director of Marketing and Sales with BlÜ Toothbrush. We talk about the discrepancies within our healthcare system that affect people’s likelihood to visit the dentist, oral hygiene’s role in everyone’s systemic health, and how modern designs of toothbrushes can provide useful data about their users. Any parent knows the unique challenge of keeping children accountable when it comes to brushing, and now with BlÜ Toothbrushes, dentists will be able to see just how honest children and adults have been with their habits and be able to supply care matched to their needs. Providing oral healthcare professionals with specific data about spots missed during brushing and other insights saves time in the dentist’s chair. The healthcare industry is making strides toward telehealth and remote healthcare services and thanks to Victoria and others, dental health is now accessible through apps and programs for in-home consultation.