“My sales and marketing team are working in silos.”Sound familiar? It’s not uncommon for these two departments to be out of sync. We are here to tell you when these two departments work together, revenue soars. Enter the M2S (Marketing To Sales) Framework, coined by none other than our guest: Austin LaRoche, CEO of ATAK Interactive. Austin joins our host Stephen King to talk about the key to aligning your teams, driving seamless conversions, and creating a unified force that doesn’t just attract clients but turns them into loyal advocates!Transform the way you approach marketing & dive deep into the nitty gritty. Get ready to take notes—this episode is packed with insights you won’t want to miss…They discuss:

• The M2S (Marketing To Sales) framework concept & how it simplifies the sales process
• How to define your ICP (Ideal Client Profile)
• The difference between SEO & Paid Search
• CPC (Cost Per Click) strategies
• How to get better conversions
• The importance of social proof
• 2 things people evaluate when on your website
• ROI of marketing
• Vanity Metrics
• EOS & the concept of Traction

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