Cary Broussard and Dr. Faye Hall Jackson team up to interview VisitDallas culture guru Lisa Chase Welch purpose is to inspire teams to create a sustainable culture that is inclusive, positive, respectful and FUN!

Lisa's passion is "the people business" and everything that supports the hospitality industry, her local community and educating future leaders.

Born in Guatemala, raised as an Army Brat and having lived throughout the US and abroad, Lisa fell in LOVE with hospitality working in restaurants and hotels and graduated from the University of Houston, Conrad N. Hilton College. She has been a Director of People for large brands, including Hyatt, Starwood and Omni hotels as well as boutique lifestyle brands, Virgin Hotels, The Joule, Makeready and Hotel ZaZa.

Most recently the head of Culture and People for Visit Dallas, we learn why every experience Lisa has is based on developing long lasting friendships. Her mission is to provide internal guests (employees) with the BEST experience possible so that they can create memorable moments for every guest.