Ep 40_Something You Probably Didn't Know

Oct 5, 2022 · 43m 28s
Ep 40_Something You Probably Didn't Know
Description

The business of radio. Not the sexiest of highest profile part of the industry. But essential. And for WHAM's last local ownership - The Lincoln Group - it was an...

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The business of radio. Not the sexiest of highest profile part of the industry. But essential. And for WHAM's last local ownership - The Lincoln Group - it was an opportunity to not only generate revenue but to innovate how the business of selling radio was done. 2 of the Lincoln Group's key players take us behind the scenes and spell out the philosophy that turned WHAM into a ratings and revenue powerhouse.
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Information
Author NewsRadio WHAM 1180 (WHAM-AM)
Organization iHeartRadio
Website -
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