Ep. 348 - Stephen Master (SVP Global Head of Sports Practice, Nielsen)
Jun 13, 2014 ·
26m 58s
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Description
The complex world of television ratings and audience viewership analytics are explained by one of the authorities on the subject, Stephen Master, who oversees the Sports Practice department of The...
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The complex world of television ratings and audience viewership analytics are explained by one of the authorities on the subject, Stephen Master, who oversees the Sports Practice department of The Nielsen Company. In what transforms into an extensive discussion on what makes up viewership as well as what corporate clients are looking at when advertising, Master explains some of the more in-depth components of ratings numbers. Twitter: @StephenMaster13
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Information
| Author | Tao of Sports Podcast |
| Organization | Tao of Sports Podcast |
| Website | - |
| Tags |
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