What do you do when your cherished startup idea vaporizes right before launch, the world shuts down....and you've just had a baby?

How do you deal with the hand you've been dealt, and still make it work as a business?

What do you need to know, and how do you adapt in the midst of a maelstrom of change and uncertainty?

In this episode, Disha Gulati, cofounder and CEO of Here Here Market, talks about how she turned her entire startup on a dime when the pandemic destroyed their original business model, how she learned to find an attractive new market by turning disaster into opportunity, how she uses data to constantly find her way, and increase the value of her offerings to her customers, and much more.

Episode Highlights

1. How a new venture is born - right alongside a new baby
2. How to survive when your business model vaporizes overnight
3. How to find opportunities to serve your market in the midst of calamity
4. How to iterate your way to sustainable revenue streams
5. How to leverage customers' micro-behaviors to nail your value proposition
6. How to tap into market behaviors to find new revenue opportunities
7. How to use the industry leader's strategy to develop your competitive strategy and advantage
8. How to use non-scalable processes to build scale
9. How to build a two-sided marketplace
10. How to find the core metrics that are crucial for your revenue growth
11. How to find, test and roll out new value propositions
12. How to use data to stay one step ahead of consumer needs and actions
13. How to optimize your service model to simplify operations
14. How to blend art, science and instinct for effective fundraising