Ep. 31 Ian Elliott of MAAP
Jun 27, 2024 ·
45m 12s
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Description
Only 5% of the market is ready to buy, so how do you ensure your brand is at the top of people's minds when they purchase? In this episode, we...
show more
Only 5% of the market is ready to buy, so how do you ensure your brand is at the top of people's minds when they purchase?
In this episode, we are joined by Ian Elliott, the CMO of MAAP, a cutting-edge cycling apparel brand that's redefining the sport with a blend of performance and aesthetics. He delves deep into MAAP's unique approach to community building, the fine balance between brand campaigns and conversion marketing, and the nuances of maintaining authenticity while scaling in a competitive market.
We also discuss:
show less
In this episode, we are joined by Ian Elliott, the CMO of MAAP, a cutting-edge cycling apparel brand that's redefining the sport with a blend of performance and aesthetics. He delves deep into MAAP's unique approach to community building, the fine balance between brand campaigns and conversion marketing, and the nuances of maintaining authenticity while scaling in a competitive market.
We also discuss:
- The importance of building strong emotional connections through brand storytelling.
- The structure and strategy of MAAP's marketing team to achieve significant business impact.
- The slightly irreverent and no-nonsense spirit that differentiates MAAP in the market.
Information
Author | Sweet Fish |
Organization | Sweet Fish |
Website | - |
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