In this episode of the Heartbeat Podcast, Conor sits with Andrew, Roland, and Caleb to get to the heart of one major question:

How clever is too clever when it comes to campaign ad copy?

We run through some of the most memorable taglines or headlines we’ve seen in the wild (especially on billboards and social media ads) and get into whether this kind of cutesy, pun-filled approach is an asset or a detriment to the overall impact of the ad.

This is a conversation about the impact of creativity, strategy–and, critically, the context around which an ad is presented. There’s a unique challenge to making a clever tagline work, and placement is crucial.

But are bravery and creativity like that really rewarded in the industry?

Listen and let us know what you think… and feel free to pass along yoru favorite great (or horrible) taglines from the wild.