Leveraging LinkedIn as a Startup Founder is a different strategy than when you were an employee. You need to build your authority as the leader of your new business, while appealing to potential investors, business partners and talent.

Our guest, Donna Serdula, is a leading authority on LinkedIn profile optimization. As the founder and president of Vision Board Media, a professional branding company, Donna helps individuals and companies tell their unique stories on LinkedIn and beyond.

Via her website LinkedIn-Makeover.com, Donna and her team of over 20 writers and coaches help people collide with opportunity and transform their lives via future-forward career branding.

Donna has authored two editions of LinkedIn Profile Optimization FOR DUMMIES, and she has been featured on many news outlooks, including Forbes, Business Insider, Wall Street Journal’s Market Watch, LA Times, and NBC.

Learn more about Donna and how she helps folks with a Linked Makeover here:
https://www.linkedin-makeover.com/

Connect with Donna on LinkedIn here:
https://www.linkedin.com/in/todonna

Hire Donna to speak here: https://donnaserdula.com/

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers from Boston!

Ande ♥
https://andelyons.com
#linkedinoptimization #leveragelinkedin #linkedinforstartupfounders #startupfounders

WHAT WE LEARNED
00:00 - Meet Donna Serdula
06:00 - How to add Career Break to Your LinkedIn Profile
09:00 - Donna's origin story
16:00 - You have to educate your target audience, sales and marketing is not enough
19:50 - How to brand your profile on LinkedIn
25:50 - How to use LinkedIn Profile Optimization
28:00 - zhuzh up your profile every month or two (pro tip!)
34:00 - Getting asked to author a For Dummies edition for LinkedIn Profile Optimization
38:00 - The best strategy for your LinkedIn headline
40:00 - How to connect and invite on LinkedIn
47:00 - The best advice for using LinkedIn's search engine
50:00 - How to optimize your time on LinkedIn
55:00 - Use LinkedIn's Bell feature

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